Athlete partnership revenue tracking
See which athlete partnerships
drive revenue.
Track campaigns from athlete deliverables to customers and collected revenue—so you know what to repeat, improve or renew.
VarsityProof is the system of record for managing and measuring athlete partnerships.Start your first campaign →14-day guided trial · No credit card required to start · Your data stays private
See how it works ↓Built for multi-location brandsNo marketplaceNo commissions
DashboardIllustrative data
REVENUE PERFORMANCE · ILLUSTRATIVE DATA
See what’s working.
Build on the momentum.
95
RenewRENEWAL SCORESample Athlete A3.72× ROAS · 3 locations · 142 matched transactions
North TampaPromo code$8,240Grow
South TampaTracked link$6,780Maintain
SEE THE PROOF
Know what a renewal-ready report looks like.
Explore a transparent demonstration of how VarsityProof connects campaign spend, locations, transactions, refunds and the next decision.Collected revenue$18,600
Net ROAS3.72×
Matched transactions142
RENEWAL GUIDANCERenew
Keep the strongest two locations and test a stronger offer in Brandon before increasing spend.
From scattered campaign evidence to one defensible decision.
BEFORE
Promo-code exports, screenshots, spend and refunds live in separate files.
AFTER
See the full before-and-after →Every conversion retains its athlete, campaign, location, source and refund status.
ILLUSTRATED PRODUCT OVERVIEW
From scattered campaign activity to one clear decision.
This simplified tour reflects the live workflow across Dashboard, Campaigns, Operations, Analytics & Reports and Integrations. All results are fictional.Trial: 1 location, CSV and webhook. Direct provider connections require Team or above.Build your first campaign →FITS YOUR REVENUE STACK
Connect the system that records the outcome.
Start with CSV or a universal webhook, then connect the commerce, point-of-sale, accounting, CRM and measurement tools that prove partnership revenue.Start with the revenue data you already have.
Upload completed transactions or send normalized sales, lead, booking, call and conversion events—without rebuilding your workflow.
✓ Transaction uploads✓ Universal webhook
CONNECT THE SYSTEMS THAT RECORD BUSINESS OUTCOMES
CAPTURE WHAT LAST-CLICK MISSES
Athletes create demand across social, search, stores and real-world events. VarsityProof brings the evidence together.
Start with codes, links, POS revenue, locations and self-reported sources. Add incrementality, social listening and CRM signals as those data connections become available.Explore NIL marketing for local businesses →Attribute every dollar
Connect athlete codes, QR links, calls and location-level redemptions to completed purchases—not vanity metrics.
Make renewal clearer
Use a deterministic score based on collected revenue, campaign spend and matched conversions, then review the evidence before you Renew, Monitor or Replace.
Keep work organized
Manage campaign tasks, student schedules, tracking codes and conversion records in one focused workspace.
SYSTEM OF RECORD
Find athletes anywhere. Manage and measure every partnership in one system.
VarsityProof complements marketplaces, agencies and direct sourcing channels by becoming the operational and revenue record after a partnership begins.- Campaign and roster records · Live
- Revenue and location reporting · Live
- Multi-client workspaces · Guided onboarding
- Branded client reporting · Guided onboarding
Stop guessing who worked.