Local NIL marketing
Explore practical athlete-marketing guidance for local businesses and priority college markets.
Explore NIL marketing →RESOURCES
Make every athlete partnership easier to run.
Use practical tools to plan campaigns, set realistic targets and make confident renewal decisions.Tools & guides
Practical checklists for planning campaigns, collecting deliverables and preparing renewal reviews.
Browse the guides →NIL ROI estimator
Model campaign revenue, return on spend, acquisition cost and the sales needed to break even.
Estimate campaign ROI →Replace sponsorship spreadsheets
Know when spreadsheets become an operational and attribution risk for athlete programs.
Read the system-of-record guide →Franchise NIL playbook
Assign athlete campaigns, offers and revenue across stores, clinics and service territories.
Read the franchise playbook →Athlete marketplace alternatives
Understand how marketplace sourcing differs from downstream operations and revenue attribution.
Compare the two jobs →Help Center
Search step-by-step product guidance for onboarding, campaigns, team access, attribution, reports and billing.
Open the Help Center →START WITH THE NUMBERS
Know what success needs to look like before launch.
Set the campaign budget, expected customer value and conversion assumptions. VarsityProof turns those inputs into clear targets your team can monitor.- Define break-even sales
- Set a target acquisition cost
- Compare athlete performance
- Prepare a renewal decision
START WITH ONE CAMPAIGN