Starter
$199/month
For local service businesses running a focused athlete program.- ✓ 3 locations · 5 active athletes · 3 seats
- ✓ 3 concurrent campaigns
- ✓ 1,000 tracked transactions/month
- ✓ 12-month rolling history
- ✓ Standard email support
- ✓ Integration onboarding available as an add-on
Choose Starter →MOST POPULARGrowth
$499/month
For regional brands and franchise operators measuring performance by location.- ✓ 25 locations · 25 active athletes · 10 seats
- ✓ Unlimited active campaigns
- ✓ 10,000 tracked transactions/month
- ✓ 36-month rolling history
- ✓ Priority ticket queue
- ✓ Integration architecture session included in beta
Choose Growth →Agency
$999/month
For athlete-marketing agencies managing larger portfolios.- ✓ 100 active athletes · 25 seats
- ✓ 10 client workspaces
- ✓ 50,000 tracked transactions/month
- ✓ Contract-defined ledger retention
- ✓ Priority onboarding and support
- ✓ Branded client reports · Guided-beta module
Choose Agency →Enterprise
Custom
For national brands requiring custom volume, security, data and support.- ✓ Contract-defined locations, athletes and campaigns
- ✓ Contract-defined transaction volume
- ✓ Custom retention and compliance controls
- ✓ Security and procurement review
- ✓ Account management and SLA
- ✓ Scoped data architecture and implementation
Contact sales →Stripe-secured checkoutStripe handles payment details, invoices and payment-method updates.
Integration conciergeGrowth and above can scope a custom POS, CRM or accounting data session.
No transaction feeVarsityProof does not take a percentage of NIL payments or attributed revenue.
Subscription limits are fair-use boundaries. Guided-beta modules stay labeled until released. Custom migration, integrations and implementation are quoted in writing. Sales tax is not automatically collected until applicable registrations are confirmed. Read the Pricing FAQ →