NIL OPERATIONS & REVENUE ATTRIBUTION

Turn athlete partnerships into measurable local growth.

Organize every campaign, connect customer activity to the right athlete and location, and make renewal decisions with revenue evidence.
Start your first campaign →See how it works ↓
01Organize every partnership

Keep athletes, agreements, deliverables and campaign schedules together.

02Track local conversions

Connect codes, links, calls, bookings and transactions to athletes and locations.

03Build on what works

Compare spend, collected revenue and campaign progress before renewal.

HOW VARSITYPROOF WORKS

One clear path from partnership to proof.

Replace scattered spreadsheets and reporting with a repeatable operating rhythm.
  1. 1

    Create the campaignAdd the athlete, school, objective, spend, locations and deliverables.

  2. 2

    Connect tracking sourcesUse individual codes, links, imports and connected revenue systems.

  3. 3

    Review the evidenceSee results by athlete and location, then make a confident next decision.

PRODUCT TOUR

See the campaign, proof trail and revenue in one place.

VarsityProof gives operators a focused workspace for campaign work, attribution and renewal reviews.Build your first campaign →

BUILT FOR LEAN TEAMS

One system, three ways to grow.

Local service businesses

Run focused athlete campaigns without building an enterprise sponsorship department.

Regional and franchise brands

Compare athletes and results across stores, offices and service areas.

NIL and marketing agencies

Standardize campaign operations and give clients a clearer performance story.

FEATURED COLLEGE MARKETS

Explore athlete marketing by city

Start with representative markets across the country or search the complete nationwide directory below.
Tampa, FloridaUniversity of South Florida · University of TampaView market guide →Atlanta, GeorgiaGeorgia Tech · Georgia State University · Clark Atlanta University · Morehouse College · Spelman CollegeView market guide →Manhattan, KansasKansas State UniversityView market guide →Austin, TexasThe University of Texas at Austin · St. Edward's UniversityView market guide →Columbus, OhioThe Ohio State University · Capital UniversityView market guide →Los Angeles, CaliforniaUCLA · University of Southern California · Loyola Marymount UniversityView market guide →

NATIONWIDE COLLEGE-MARKET DIRECTORY

1,772 markets across every state and Washington, D.C.

Search by school, city or state, or browse an alphabetical state directory. Market inclusion identifies geography and does not confirm an athletics program or NIL eligibility.

Type at least two characters.

Alabama21 markets · 34 institutionsAlaska4 markets · 5 institutionsArizona15 markets · 25 institutionsArkansas21 markets · 31 institutionsCalifornia165 markets · 298 institutionsColorado20 markets · 36 institutionsConnecticut18 markets · 29 institutionsDelaware4 markets · 6 institutionsDistrict of Columbia1 markets · 17 institutionsFlorida62 markets · 89 institutionsGeorgia46 markets · 60 institutionsHawaii7 markets · 15 institutionsIdaho10 markets · 14 institutionsIllinois57 markets · 109 institutionsIndiana37 markets · 56 institutionsIowa35 markets · 47 institutionsKansas32 markets · 43 institutionsKentucky26 markets · 32 institutionsLouisiana17 markets · 30 institutionsMaine19 markets · 26 institutionsMaryland30 markets · 49 institutionsMassachusetts53 markets · 99 institutionsMichigan54 markets · 78 institutionsMinnesota42 markets · 70 institutionsMississippi30 markets · 32 institutionsMissouri43 markets · 84 institutionsMontana18 markets · 21 institutionsNebraska18 markets · 25 institutionsNevada3 markets · 12 institutionsNew Hampshire15 markets · 22 institutionsNew Jersey56 markets · 84 institutionsNew Mexico17 markets · 25 institutionsNew York116 markets · 278 institutionsNorth Carolina65 markets · 102 institutionsNorth Dakota16 markets · 19 institutionsOhio83 markets · 122 institutionsOklahoma31 markets · 46 institutionsOregon25 markets · 40 institutionsPennsylvania105 markets · 177 institutionsRhode Island7 markets · 13 institutionsSouth Carolina27 markets · 46 institutionsSouth Dakota13 markets · 18 institutionsTennessee33 markets · 54 institutionsTexas84 markets · 173 institutionsUtah10 markets · 20 institutionsVermont11 markets · 13 institutionsVirginia50 markets · 83 institutionsWashington36 markets · 56 institutionsWest Virginia27 markets · 31 institutionsWisconsin29 markets · 42 institutionsWyoming8 markets · 8 institutions

Institution data is based on the U.S. Department of Education College Scorecard. VarsityProof is independent and is not affiliated with or endorsed by listed institutions.

START WITH ONE CAMPAIGN

Turn athlete marketing into measurable revenue.

Create a beta workspace →