Create the campaign
Add the athlete, school, business objective, spend, locations, and tracking code. School colors can be used as campaign accents without changing reporting-status colors.
HOW IT WORKS
From athlete partnership to proof.
A focused workflow turns campaign activity into location-level revenue evidence without adding enterprise software overhead.Assign measurable tracking
Use a unique promo code, QR destination, landing page, call source, POS field, or another conversion identifier that connects activity to the campaign.
Run the campaign project
Track tasks, owners, due dates and imported student schedules in the same campaign workspace.
Import collected revenue
Add conversions manually or upload a CSV. VarsityProof calculates collected revenue, conversion count, and return on athlete spend.
Make the renewal decision
Review economics and performance evidence together. VarsityProof produces a Renew, Monitor, or Replace recommendation for the next planning cycle.
THE WEEKLY ROUTINE
One revenue briefing. A few decisions.
Review content and record exceptions, reconcile new conversion data, and act on the partnerships that need attention.- Monday Review drafts and open decisions
- Wednesday Reconcile proof and conversions
- Friday Check upcoming deadlines
- Monthly Share ROI and renewal reporting
START WITH ONE CAMPAIGN