Campaign operations
Create campaigns, assign athletes, set business outcomes, track spend, and keep every activation moving from setup through completion.
SYSTEM OF RECORD
Everything between athlete selection and renewal.
Find athletes anywhere. Manage and measure them in VarsityProof—the platform-agnostic operating record for athlete partnerships.Revenue attribution
Connect promo codes, QR links, calls, POS redemptions, appointments, and imported conversions to the athlete and location that influenced them.
Location-level reporting
See which partnerships create customers at each store, clinic, franchise, property, or regional market—not only company-wide totals.
Renewal intelligence
Combine collected revenue, ROAS, conversion volume, completion, and momentum into a clear Renew, Monitor, or Replace recommendation.
Campaign project management
Organize deliverables, owners, due dates, priorities and student schedules in one private workspace.
Integration onboarding
Scope manual imports or a POS, CRM and accounting data architecture without pretending every provider has a live native sync.
WHAT VARSITYPROOF DOES
One source of truth for partnership performance.
- Campaign and athlete setup
- Spend and conversion tracking
- Location-level attribution
- Renewal scoring
- Private operational records
- Executive-ready reporting
START WITH ONE CAMPAIGN