SAMPLE ROI REPORT

See how campaign activity becomes a renewal decision.

This illustrative demonstration uses fictional campaign data to show the structure of a VarsityProof report. It is not customer performance, a testimonial or a guaranteed result.

ILLUSTRATIVE DEMONSTRATION

Regional fitness partnership · Q3 campaign

Sample athlete A · Three locations · Promo code, QR and Shopify signals

DEMO DATA

Collected revenue$18,600

Refund-adjusted revenue matched to the campaign

Campaign spend$5,000

Athlete compensation and activation costs

Net ROAS3.72×

Collected revenue divided by campaign spend

Matched transactions142

Duplicate-protected conversion records

Refunds$840

Returns removed from attributed revenue

Time to first attribution18 hours

From campaign launch to the first matched sale

RENEWAL GUIDANCE

Renew with conditions

Continue the partnership at North and South Tampa. Test a stronger location-specific offer in Brandon before increasing spend.

Revenue remains above the illustrative 3× ROAS target.
Refunds are included in net revenue.
Location variation warrants an offer test.

LOCATION PERFORMANCE

See where the partnership worked.

Location	Net revenue	Transactions	ROAS	Next step
North Tampa	$8,240	58	4.12×	Grow
South Tampa	$6,780	51	3.61×	Maintain
Brandon	$3,580	33	2.94×	Adjust offer

ATTRIBUTION SOURCES

Every result keeps its source.

46%Promo-code revenue

34%Tracked-link revenue

20%QR and post-purchase signals

Illustrative percentages. A real report reflects the customer’s connected and imported data sources.

BEFORE VARSITYPROOF

Evidence is scattered.

Spend lives in a contract or accounting export
Posts and approvals live in inboxes and folders
Promo-code sales ignore refunds and location context
Renewal reporting starts from scratch

WITH VARSITYPROOF

One record supports the decision.

Spend, deliverables and tracking assets share one campaign
Each conversion retains athlete, location and source
Refund-aware revenue supports consistent ROAS
Renewal guidance preserves the evidence behind it

FOUNDING CUSTOMER PROOF PROGRAM

Turn your first campaign into a verified case study.

VarsityProof will help document baseline workflow, time to first attribution, revenue matched, hours saved and the renewal decision. Nothing is published without customer approval.

Discuss a founding-customer pilot →Create a beta workspace →

START WITH ONE CAMPAIGN

Prove revenue from athlete partnerships.

Create a beta workspace →