MEMPHIS NIL MARKETING

Measure athlete-marketing results across Memphis.

Memphis brings together 11 collegiate communities, giving Tennessee brands a practical market for comparing athlete campaigns, locations and collected revenue. VarsityProof gives operators one place to manage campaigns and connect activity to collected revenue.

LOCAL MARKET

Colleges and universities

  • University of Memphis
  • Southwest Tennessee Community College
  • Strayer University-Tennessee
  • Rhodes College
  • Christian Brothers University
  • Baptist Health Sciences University
  • Le Moyne-Owen College
  • The University of Tennessee Health Science Center
  • Mid-South Christian College
  • Memphis Theological Seminary
  • Southern College of Optometry

BUSINESS FIT

Good campaign candidates

  • restaurants and hospitality
  • healthcare groups
  • financial and professional services

MEASUREMENT

Signals worth tracking

  • Location-level promo redemption
  • Bookings, calls and qualified leads
  • Collected revenue and repeat customers

NIL MARKETING IN MEMPHIS

A simple local campaign playbook

  1. Define one business outcome.Choose awareness, visits, bookings, qualified leads or direct sales before selecting metrics.
  2. Give every athlete traceable assets.Use individual codes, links or QR destinations and assign the relevant business locations.
  3. Preserve agreements and deliverables.Keep approvals, posting proof, dates and payment records attached to the campaign.
  4. Compare revenue with spend.Review collected revenue, acquisition cost, completion and trend data before renewal.

LOCAL NIL QUESTIONS

What businesses should know

Does VarsityProof find athletes in Memphis?+

No. VarsityProof is operations and attribution software, not an athlete marketplace. Brands can bring partnerships sourced through schools, collectives, agencies or direct outreach.

Can we track multiple locations?+

Yes. Campaign transactions can retain the athlete, campaign, location, tracking source, revenue and source-system transaction identifier.

Does a school listing imply endorsement?+

No. College and university names identify the market only and do not imply affiliation, licensing or endorsement.

START WITH ONE CAMPAIGN

Turn athlete marketing into measurable revenue.

Create a beta workspace →