NEW YORK NIL MARKETING

Measure athlete-marketing results across New York.

New York brings together 48 collegiate communities, giving New York brands a practical market for comparing athlete campaigns, locations and collected revenue. VarsityProof gives operators one place to manage campaigns and connect activity to collected revenue.

LOCAL MARKET

Colleges and universities

  • New York University
  • CUNY Borough of Manhattan Community College
  • CUNY Hunter College
  • CUNY Bernard M Baruch College
  • CUNY City College
  • CUNY John Jay College of Criminal Justice
  • Columbia University in the City of New York
  • Pace University
  • Fashion Institute of Technology
  • The New School
  • Touro University
  • School of Visual Arts
  • Barnard College
  • CUNY Graduate School and University Center
  • Yeshiva University
  • Marymount Manhattan College
  • Berkeley College-New York
  • Swedish Institute a College of Health Sciences
  • LIM College
  • CUNY Stella and Charles Guttman Community College
  • The Cooper Union for the Advancement of Science and Art
  • Helene Fuld College of Nursing
  • Manhattan School of Music
  • Mandl School-The College of Allied Health
  • The Juilliard School
  • Metropolitan College of New York
  • Boricua College
  • New York Conservatory for Dramatic Arts
  • American Academy McAllister Institute of Funeral Service
  • Mount Sinai Phillips School of Nursing
  • Pacific College of Health and Science
  • American Academy of Dramatic Arts-New York
  • DeVry College of New York
  • Jewish Theological Seminary of America
  • Mesivtha Tifereth Jerusalem of America
  • Bank Street College of Education
  • Hebrew Union College-Jewish Institute of Religion
  • HJ International Graduate School for Peace and Public Leadership
  • Icahn School of Medicine at Mount Sinai
  • New York Academy of Art
  • New York College of Podiatric Medicine
  • New York Law School
  • Sotheby's Institute of Art-NY
  • SUNY College of Optometry
  • Teachers College at Columbia University
  • The Rockefeller University
  • Union Theological Seminary in the City of New York
  • Weill Medical College of Cornell University

BUSINESS FIT

Good campaign candidates

  • restaurants and hospitality
  • healthcare groups
  • financial and professional services

MEASUREMENT

Signals worth tracking

  • Location-level promo redemption
  • Bookings, calls and qualified leads
  • Collected revenue and repeat customers

NIL MARKETING IN NEW YORK

A simple local campaign playbook

  1. Define one business outcome.Choose awareness, visits, bookings, qualified leads or direct sales before selecting metrics.
  2. Give every athlete traceable assets.Use individual codes, links or QR destinations and assign the relevant business locations.
  3. Preserve agreements and deliverables.Keep approvals, posting proof, dates and payment records attached to the campaign.
  4. Compare revenue with spend.Review collected revenue, acquisition cost, completion and trend data before renewal.

LOCAL NIL QUESTIONS

What businesses should know

Does VarsityProof find athletes in New York?+

No. VarsityProof is operations and attribution software, not an athlete marketplace. Brands can bring partnerships sourced through schools, collectives, agencies or direct outreach.

Can we track multiple locations?+

Yes. Campaign transactions can retain the athlete, campaign, location, tracking source, revenue and source-system transaction identifier.

Does a school listing imply endorsement?+

No. College and university names identify the market only and do not imply affiliation, licensing or endorsement.

START WITH ONE CAMPAIGN

Turn athlete marketing into measurable revenue.

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